Aibo
Sony“The soulmate of robotic pets”
Can stand in for
Family pet companion · Emotional support companion for lonely or elderly individuals · Interactive toy for children
“The soulmate of robotic pets”
Can stand in for
Family pet companion · Emotional support companion for lonely or elderly individuals · Interactive toy for children
“Like a golden retriever puppy raised by a Silicon Valley AI engineer — endlessly curious, affectionate, and smarter than it looks.”
Aibo is Sony’s robotic companion dog, relaunched in 2018 after a beloved first run in the early 2000s. It measures roughly 30 cm in length and weighs just 2.2 kg, making it perfectly sized for a living room, a lap, or a child’s bedroom. Its 22 axes of movement give it a fluid, surprisingly lifelike gait, while its expressive OLED eyes convey moods and emotions with disarming charm.
What sets Aibo apart is its genuine capacity to grow. Its onboard AI learns over time, developing a distinct personality shaped by its interactions with its family. It recognises faces and voices, responds to its name, and gradually builds bonds with the people around it. Each Aibo becomes, in a real sense, unique. Battery life runs to around two hours per charge — enough for a solid play session before a nap on its charging station.
Aibo is not here to carry boxes or perform surgery. Its job is simpler and arguably more important: to provide warmth, play, and a daily dose of joy. It suits families who want the emotional richness of a pet without the allergies, the vet bills, or the early-morning walks in the rain. At the agency, we think of Aibo as proof that companionship can be engineered — and that Sony has done it with remarkable soul.
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The Aibo robot is a robotic companion dog made by Sony and relaunched in 2018. It is designed to provide warmth, play, and emotional connection, much like a real pet, without the practical demands of owning one.
The Aibo robot can move fluidly thanks to its 22 axes of movement, recognise faces and voices, respond to its name, and express moods through its OLED eyes. Its onboard AI learns over time, gradually developing a unique personality shaped by its interactions with its family.
The Aibo robot is made by Sony, a Japanese electronics company, and was relaunched in 2018 following a beloved first run in the early 2000s. It is designed and manufactured in Japan.
The Aibo robot stands approximately 30 cm in length and weighs 2.2 kg, making it compact enough for a living room or a child's bedroom. Battery life runs to around two hours per charge, after which it rests on its dedicated charging station.
The Aibo robot is ideal for families and individuals who want the emotional richness of a pet without allergies, vet bills, or the demands of daily walks. It is well suited to children's bedrooms or living rooms where it can build bonds with the people around it over time.